Spar branded a taxi shelter at the George Best City Airport to promote their use of local produce. During my employment at Genesis Advertising, I was asked to illustrate for this. I drew the countryside’s rolling hills adorned with sheep, cows and a scarecrow with a spar branded lorry driving down the road to a quaint spar shop.
Once the drawings of the scenery, the tractor and trailer were complete, they were scanned and composited together. This was then digitally coloured and printed on vinyl. This campaign proved very successful and extended far beyond the taxi rank, it was on billboards, bus sides, lorry livery, taxi wraps, adshels, magazines and an animation. It was a great project to be a part of.
